Purpose:
The primary objective of this role is to technically support the sales team to do pre- & - post sale work and to be able bring in current market information & customer information back to business unit.
Key Responsibilities / Job Duties:
The candidate will do technical support for key accounts customers and / or channel partners' & customers.
To provide technical support in all phases of the design in process and at last to gain the design-win.
To assist the sales team to do pre-sale work(field sales support), customer training, prototype & demo board building, technical product presentation, troubleshoot in field, software programming, write up applications note, conduot workshop, etc.
To be able to run and manage muitiple customer projects with aggressive schedules in a fast paced anvironment.
To provide key feedback to business development group or BU on our Atmel next generation products.
Any other duties as and when assigned

Position report to:
DSM or KAM

Direct Reports:
NIL

Key relationships / interfaces:
Internal - Local China Sales Team, Channel Sales Team, Techical Support
External - Key accounts, distributors, customers

Requirement & Experience & Quailfications:
Creative, critical and analytical reasoning person
Degree in EE with minimum 5 years field technical support experience. Solid & sound knowledge in system hardware and software support for consumer, industrial and telcom seciors.
Experience in Assembly and C programming is a must . To be familiar with 8, 16 or 32 bit RISC microcontrollers archliecture. DSP programming would be an advantage.
Development tool experience with GNU or like systems. JTAG debugger experience is a must.
Experience with applications at consumer electronics, automotive and industrial control circuitry.
Familiar with Microsoft office
Visio, Schemallc entry and PCB layout application software is a must.

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