Purpose:
The primary objective of this role is to technically support the sales team to do pre- & post- sale work and to be able bring in current market information & customer information back to the BU.

Key Responsibilities / Job Duties:

• The candidate will do technical support for key accounts customers and/or channel partners’ & customers.
• To provide technical support in all phases of the design-in process on all 8 and 32 bit Atmel MCU / ARM, and at last to gain the design-win.
• To assist the sales team to do pre-sales work (field sales support), customer training, prototype & demo board building, technical product presentation, troubleshoot in field, software programming, write up applications note, conduct workshop, etc.
• To be able to run and manage multiple customer projects with aggressive schedules in a fast paced environment.
• To provide key feedback to business development group or BU on our Atmel next generation products.
• KPI would be the dollar impact in new design-win & achievement in MBO.

Position reports to:
(Snr.) KAM or DSM

Titles of position that report to this position:
Individual contributor

Key relationships / interfaces:
Internal – Local China Sales Team, Channel Sales Team, Technical Support
External – Key accounts, distributors, customers

Requirement & Experience & Qualifications:

• Creative, critical and analytical reasoning person
• Degree in EE with minimum 3 years or Master degree with minimum 2 years field support experience. Solid & sound knowledge in system hardware and software support for consumer, industrial and telcom sectors. 
• Experience in Assembly and C programming is a must. To be familiar with 8, 16 or 32 bit RISC microcontrollers architecture. DSP programming would be an advantage. 
• Development tool experience with GNU or like systems. JTAG debugger experience is a must.
• Experience with applications at consumer electronics, automotive and industrial control circuitry. 
• Microsoft office operation is assumed by default
• Visio, Schematic entry and PCB layout application software is a must.

Travel: Yes – 50% of time and within the assigned territory is needed.

Package: Attractive