1. The key responsibility of this position is to help define the next
generation of automotive products. The person will work closely with
customers to generate new product ideas and develop the system
architecture and define the technical specifications.

2. Responsibilities also include developing the business　justification in
association with marketing. After management approval, work with
the development team to ensure the successful completion of the IC that
matches your vision. An important aspect of the job will be to introduce
completed ICs to potential customers and support them with their design-
in activities.

3. This person will also be responsible for specifying, developing and
validating customer evaluation hardware and software as well as training
and supporting customers and field technical people in their use.

4. In addition, the person will write data sheets, application notes and
technical articles, and create and present technical presentations.

5. Potential product areas may include: display and video distribution,
power management, LED lighting, power drivers including smart power, and
sensor and sensor interface, among others.